Innovation by Design Challenge
Project winner of the jury prize

Watch designers

art direction
Karen Pisoni

Aniket Godbole

video editing
Danpeng Cai

The "Innovation by design Challenge" connects young startups and designers from the canton of Vaud in order to help them bring together complementary skills. The project is spread over 20 hours of work which includes understanding the project and the startup's priorities.

Time designers' priority was to find investors to develop an innovative technology in the world of luxury watchmaking. Dan and I were immediately charmed by the movement of ferrofluids and we imagined a small creature that could come to life in the watch. We decided to create a video to showcase the visual and emotional potential of life within/inside the watch.

Karen Pisoni

Le Sapin
Rue de la Paix 7b
1020 Renens